Two designers collaborated on this project, with me spearheading the creation of the signature style guide, logo, homepage, and about-page designs. I opted to maintain the original color palette but elevated the color tones to achieve a more premium look. And created a simple professional-looking monogram logo.

Once the signature style guide was approved, I focused on refining the logo and homepage. Simultaneously, a support designer began crafting the inner pages.

Since the client did not provide any text, I was instructed to source the existing content from their live site. During my review of their site, I developed a structure tailored to the client’s desired website functionality. Which is to gather leads and convert them to customers.

The design for the above-the-fold section was crafted to immediately engage their target audience, highlighting the years they’ve been in operation—a key differentiator from their competitors—alongside their awards and certifications. This is complemented by compelling testimonials to enhance their credibility through the real-world experiences of individuals who have worked with them. Following this, a section dedicated to addressing pain points demonstrates their deep understanding of their audience’s challenges. Subsequently, a solutions section outlines the client’s mission, real case experiences, and areas of expertise, serving as the “Why Choose Us” segment. I consistently advocate for sticky top navigation for ease of use, with a Call to Action (CTA) button that links directly to a contact form and additional information in the footer, facilitating immediate action or inquiry.